“In every bad meeting there is usually (…) one person with the power to end it, or redesign it.”
“When you take a job take a long look at the people you’re going to be working with — because the odds are you’re going to become like them, they are not going to become like you.”
Don’t be a slave to “The Process.” You’re not trying to be the best at Lean UX, you’re trying to build the best product. There are two rules when it comes to working within Lean, Agile, Waterfall or any process framework:
Rule #1: Know the rules.
Rule #2: Know when to break the rules.
Lean does not work for every company or every product or every situation. It’s not a magic bullet for success. Lean UX principles are tools. They’re good tools. But they shouldn’t be the only tools in your toolbox. Choose the best one for the job at hand.”
“Innovation consciously rejects the standard option box and cultivates an appetite for thinking wrong”
“I never decide if an idea is good or bad until I try it. So much of what gets in the way of things being good is thinking that we know. And the more that we can remove any baggage we’re carrying with us, and just be in the moment, use our ears, and pay attention to what’s happening, and just listen to the inner voice that directs us, the better. But it’s not the voice in your head. It’s a different voice. It’s not intellect. It’s not a brain function. It’s a body function, like running from a tiger.”
“As coisas que você sabe são realmente as mais perigosas, porque a partir do momento que você as sabe, você pára de se questionar a respeito.”
1. Experimentation is not failure. Preventing Pavlovian risk adversity from deprecating internal innovation is a start, but every experiment is worth something.
2. Promote collaboration, not exaltation. Creativity does not occur in hermetic bubbles or unchallenged by peers.
3. Higher vision and minor details are equally important. Don’t assume creatives are incapable of contributing at both altitudes.
4. Ambiguity is not the same as complexity. Clear expectations, goals, and deliverables never hurt the creative process, nor impeded independence and autonomy.
5. Fuck you, pay me.
6. Don’t confuse the arbitrary insertion of chaos and anarchy with a environment that promotes creative freedom. Spend less time trying to “mix it up” and more time allowing good ideas room to grow.
7. Instead of wasting resources to make creatives FEEL important, let them BECOME important to your organization instead.
“Remind yourself it’s OK to not know everything.”
“Do the best you can until you know better. Then when you know better, do better.”
“Above all, designers need to be nimble. We need to improvise and adjust as we go along. If our process comprises an assortment of exercises and techniques, we can replace parts as they become antiquated or misaligned with a particular project without needing to overhaul everything. A flexible process, therefore, makes it easier to adapt to new technologies and industries. No more designing for mobile, designing for higher education, designing for luxury, and so on. At the end of the day, it’s all design. It’s all problem solving.”
“Creativity is just connecting things”
…When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. Steve Jobs, Wired, February, 1995