There’s never been a better time to know your market. Your customers leave a trail of digital breadcrumbs with every click, tweet, vote, like, share, check-in, and purchase, from the first time they hear about you until the day they leave you forever, whether they’re online or off. If you know how to collect those breadcrumbs, you have unprecedented insight into their needs, their quirks, and their lives.
This insight is forever changing what it means to be a business leader. Once, a leader convinced others to act in the absence of information.Today, there’s simply too much information available. We don’t need to guess — we need to know where to focus. We need a disciplined approach to growth that identifies, quantifies, and overcomes risk every step of the way. Today’s leader doesn’t have all the answers. Instead, today’s leader knows what questions to ask. Go forth and ask good questions.”
A menos que você seja vidente, o planejamento de negócios a longo prazo não passa de uma fantasia. Há fatores demais que não estão em suas mãos: as condições do mercado, a concorrência, os clientes, a economia, etc. Elaborar um plano faz você se sentir no controle de aspectos que não controla de fato.”
As an organization succeeds, it gets bigger.
As it gets bigger, the average amount of passion and initiative of the organization goes down (more people gets you closer to averge, which is another word for mediocre).(…) [BUT] This can be fixed. It can be addressed, but only by a never-ending fight for greatness. Greatness can’t be a policy, and it’s hard to delegate to bureaucrats. But yes, greatness is something that people can work for, create an insurgency around and once in a while, actually achieve. It’s a commitment, not an event.”
Don’t be a slave to “The Process.” You’re not trying to be the best at Lean UX, you’re trying to build the best product. There are two rules when it comes to working within Lean, Agile, Waterfall or any process framework:
Rule #1: Know the rules.
Rule #2: Know when to break the rules.
Lean does not work for every company or every product or every situation. It’s not a magic bullet for success. Lean UX principles are tools. They’re good tools. But they shouldn’t be the only tools in your toolbox. Choose the best one for the job at hand.”